If you had Crazy Frog, for instance, you were clearly a serial killer. Ringtones were a way of expressing identity. The disgusting culmination of all this was of course Crazy Frog, the priapic advertising sensation released upon the public by ringtone maker Jamba. Madonna even released a song - Hung Up - as a 30-second truetone before she put it out as a single. Phones packed more features in, going beyond the bleeps into full, glorious polyphony and then, finally, into "realtones" or "truetones". IPhones gave us plenty of other ways to waste our time - games, music and a whole world of apps.
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